Dear Nonprofit Leader:
It's not a major
policy change. But for many nonprofits, it cuts right to the bottom line.
This November, the postal service will start insisting as a condition of
keeping their discount for service that nonprofit mailers update their
recipients' addresses within the past 3 months.
A MESSAGE FROM THE U.S. POSTAL
Important change regarding nonprofit mail rates
Eligibility Standards (343.7.0)
Effective November 23, 2008, addresses on all pieces must be updated within
95 days before mailing through a USPS-approved address update method (e.g.,
ACS, NCOALink, or the appropriate ancillary service endorsement) in order to
qualify for the discount for nonprofit mailers (except Forwarding Service
Requested) under 507.1.5.3).
What can you do to prepare?
list update service
provided by Progressive Victory includes changes of address.
Taking advantage of the secure, confidential, and low-cost service will
allow your organization to continue receiving the discounted nonprofit mail
The address update also provides districting information for your supporter
list. This may assist you in advocacy and organizing to advance your agenda
in the upcoming 2009 Congressional and state legislative sessions.
regulation is not the only reason to get change-of-address updates through
list enhancement. Our estimates show that use of change-of-address updates
saves between 8% and 11% of mailing costs for most organizations each
time you mail. And it helps maintain key membership revenue. If your
organization relies on the postage discount provided by the United States
Post Office, you can't afford not to enhance your list.
To speak with us
about the low cost of receiving updates for your list, please drop a line to
firstname.lastname@example.org or call us at your convenience at
President, Progressive Victory